Data Privacy

Last update of the data protection declaration on October 17, 2021

Orientation aid

Data protection is very important to us. That is why our data protection declaration is very extensive. Of course, also in order to fully comply with the legal requirements. For your orientation here at the beginning a summary of the individual chapters so that you can quickly find the information you are looking for.

  1. Preamble – Our stance on data protection and which websites it affects
  2. Cookies – What are cookies and where do we use them
  3. Log data – Websites also collect information about your web access
  4. Location info – Systems save your location when you access our services
  5. Tracking tools – Re-marketing / re-targeting with Google Analytics and Facebook pixels
  6. Social media plugins – What it means when you click on one of these buttons
  7. Data storage – Which of your data is stored how, for what purpose, where and for how long
  8. Data transfer – Here you can read transparently who receives your data from us and for what purpose
  9. Newsletter –Here you can find out how we handle your data
  10. Data security – What do we do to protect your data as much as possible
  11. Your rights – We take these very seriously, more on that in this chapter

1. Preamble

With the following data protection declaration we would like to inform you about the type, scope and purpose of the collection, processing and use of personal data in the context of the use of those offered by Sobudo Lifestyle & Education GmbH, Schillergasse 3, AT-3950 Gmünd, (hereinafter “Sobudo Academy”) Website and the services offered by it.

Your trust and the protection of your personal data is very important to us. Therefore, we would like to show you transparently how and for what your data is used. We process your data exclusively on the basis of the current legal provisions in accordance with the EU General Data Protection Regulation (GDPR) and the Telecommunications Act (TKG 2003).

We work according to these principles of processing your personal data:

  • You only give us the data that is necessary for the respective service
  • Your data will only be stored for as long as it is necessary for these services
  • We only use your data for the purposes that we have jointly agreed
  • We only give your data to third parties who are necessary for the operation of these services
  • Your data will only be transmitted and stored by us in encrypted form

This data protection declaration applies to this website, its sub-domains and all future sub-domains of Karma Marketing. With the storage, processing and use of personal data, we want to provide you with a user-friendly, smooth, customer-oriented and secure service.

We will not use or pass on your data except as described in this data protection declaration. By using the service, you consent to the collection and use of information in accordance with this statement. Unless otherwise specified in this data protection declaration, the terms used in this data protection declaration have the same meanings as in our general terms and conditions.

2. Cookies

Sobudo Academy uses so-called cookies on this website. This is small text information that is stored on your device with the help of the Internet browser. They do no harm. Cookies make it possible to accelerate navigation on our website, to adapt it to your needs and interests and to avoid misuse of the services. As soon as you reconnect to our website, our server can identify your device in this way, so that you do not have to log in every time you visit our website, for example.

We use so-called session cookies, which are deleted when you close your web browser because they only contain information that was necessary for a visit to Karma Marketing. In addition to session cookies, we also use so-called permanent cookies. As part of the service, these enable you to receive and offer your personal settings or advertisements over a longer period of time (depending on the respective service). Permanent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

You can configure your browser settings according to your wishes and also refuse to accept cookies. However, we would like to point out that you may then not be able to use all functions of the website.

Our concern with regard to these cookies within the meaning of GDPR Article 6 Paragraph 1 lit. f is our legitimate interest in improving our offer and our overall website.

Use of script libraries (FontAwesome & Google Webfonts)

In order to present our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as. B. FontAwesome Web Fonts used by Fonticons, Inc. provided or also Google Webfonts ( Google web fonts are transferred to your browser’s cache to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, the content is displayed in a standard font.

Calling up script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – but currently also unclear whether and, if so, for what purposes – that operators of such libraries collect data.

The privacy policy of the library operator Google can be found here:

Further information about Font Awesome can be found at https: // and in the data protection declaration of Fonticons, Inc .:

Embedded YouTube Videos

We embed YouTube videos on our website. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plug-in, a connection to YouTube servers is established. In doing so, YouTube is informed which pages you are currently visiting. If you are logged in with your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If you have deactivated the storage of cookies for the Google ad program, none of these cookies will be loaded when you watch YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you have to block the storage of cookies in your browser.

We use YouTube’s extended data protection mode when embedding videos. This means that videos are loaded via “”. Further information on data protection at “Youtube” can be found in the provider’s data protection declaration at:

3. Log data

We may also collect information that your browser sends when you visit our service or when you access the service via a mobile device (“log data”).

This protocol or log data can contain information such as the browser type, the browser version, the IP address of the device, the pages of our services you have visited, the time and date of your visit and the time spent on these pages and other statistics contain.

If you are accessing the service from or through a mobile device, this log data may include information such as the type of mobile device used, the unique ID of the mobile device, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser and others Include statistics.

4. Location information

We can use and save information about your location if you allow us to do so in the settings of your device. We use this information to provide functions, to improve and adapt our service. You can activate or deactivate location services at any time via the settings of your mobile device when using our service.

5. Re-marketing / re-targeting tools

We use tracking tools on our websites to measure user behavior on our websites, thereby better understanding them and further developing our offers in a customer-oriented manner. This also enables us to use advertisements in the online area in a targeted manner. This is done in accordance with GDPR Article 6 Paragraph 1 lit. f (out of legitimate interest on our part).

For this purpose, we have installed a so-called “cookie banner” on all of our websites, by means of which you give us your consent (GDPR Article 6 Paragraph 1 lit. a) or of course you can also refuse this. You can change this decision at any time by clicking on the “Revoke cookie decision” link (bottom right in the browser window).

Google Analytics

We use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics also uses so-called “cookies”, text files that are stored on your computer and that enable your use of our website to be analyzed. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. However, if we activate IP anonymization, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by Google by using the browser available under the following link for deactivation. Download and install the plugin:

We have also concluded a corresponding contract data processing agreement with Google. You can find more information on compliance with data protection by Google Analytics here:

Facebook “Custom Audience”

Remarketing tags from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA are integrated on our website. When you visit our website, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. This enables Facebook to assign your visit to our website to your user account.

We can use the information obtained in this way to display Facebook Ads. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or its use by Facebook. For more information, see the Facebook privacy policy at

If you do not want data to be recorded via Custom Audience, you can use Custom Audiences deactivate here .

“Facebook pixel”

With your consent through our cookie banner on all of our websites, we use the “visitor action pixel” from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, on our website. With its help, we can track the actions of users after they have seen or clicked a Facebook advertisement. This enables us to record the effectiveness of our Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means that we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you according to our level of knowledge. Facebook can connect this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook’s privacy policy . You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie is stored on your computer for this purpose.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:

6. Use of plugins (icons) from Facebook, Instagram, Youtube and LinkedIn

So-called social plugins (“plugins”) from the social networks Facebook, Instagram, Youtube and LinkedIn are used on our website. Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our overall website, the expansion of our community (followers) and for advertising purposes.

Facebook and Instagram are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. You can find an overview of the Facebook and Instagram plugins and their appearance here:

YouTube is operated by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA. You can find an overview of the YouTube plugins and their appearance here:

LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. An overview of the Twitter buttons and their appearance can be found here:

When you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Instagram, Youtube or LinkedIn servers. The content of the plug-in is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a server of the respective provider and stored there.

If you are logged in to one of the services, the providers can directly assign your visit to our website to your profile on Facebook, Instagram, Youtube or LinkedIn. If you interact with the plugins, for example press the “Like” button on Facebook, the corresponding information is also transmitted directly to a server of the provider and stored there. If necessary, the information will also be published on the social network after your consent and displayed to your contacts there.

The purpose and scope of the data collection and the further processing and use of the data by the provider as well as your rights and setting options for the protection of your privacy can be found in the data protection information of the provider.

Data protection information from Facebook:

Data protection information from Instagram:

Data protection information from YouTube:

Data protection information from LinkedIn:

If you do not want Facebook, Instagram, Youtube or LinkedIn to assign the data collected via our website directly to your profile in the respective service, you must log out of the relevant service before visiting our website. You can completely prevent the loading of the plugins with add-ons for your browser, e.g. B. with the script blocker “NoScript” (

7. Data storage

The data you have provided (name, address, e-mail address, possibly telephone number to contact you) are required to fulfill the contract or to carry out pre-contractual measures. Without this data, we cannot conclude or implement the contract with you. We endeavor to update this data regularly with our customers and, if necessary, to correct it. In the event that a contract is concluded for membership on our platform, all data from the contractual relationship will be saved until the end of the tax retention period (7 years) at the latest after the end of the cooperation. The data processing takes place on the basis of the legal provisions of §96 Paragraph 3 TKG and Article 6 Paragraph 1 lit. a (your consent) and / or lit. b (necessary to fulfill the contract) of the GDPR.

All data is stored on the web servers of our host partner, ALL-INKL.COM – Neue Medien Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany. We have concluded a corresponding contract for order data processing with ALL-INKL.COM – Neue Medien Münnich.

There is no data transfer to third parties, with the exception of the transfer of the credit card data to the payment service provider for the purpose of debiting the purchase price for the chargeable service you have selected and to our tax advisor to fulfill our tax obligations.

If you decide to purchase a paid service, payment will be processed by the payment service provider Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”) or PayPal (Europe) S .à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg (hereinafter “PayPal”), to whom we will send the information you provided during the ordering process along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, Currency and transaction number). Your data will only be passed on for the purpose of processing payments.

You can find more information on Stripe’s data protection on the Internet at
You can find more information on PayPal’s data protection on the Internet at

8. Transmission of personal data to third parties

We use third-party companies to provide our services, to carry out service-related services within the framework of concluded contracts or to support us in analyzing how our service is used.

These third parties only have access to your personal data in order to carry out these tasks on our behalf and are obliged not to disclose or use them for any other purposes. We have concluded corresponding contracts for order data processing with all third-party providers. In this way, we want to guarantee for you that these data processors have also fully committed themselves to the applicable statutory provisions on data protection (GDPR).

Personal data (names, job titles in the company, address, telephone number, email address) are stored by us for the fulfillment of the contractual agreements for online marketing, consulting assignments, trainings, seminars and coaching as well as for customer care.

We use the Microsoft Office 365 Business software environment (MS Outlook, MS Office, MS Skype for Business, MS OneDrive cloud services) from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA for this data storage.

9. Registration for the newsletter and communication with members

You can register for our newsletter on our website. In this we would like to keep you up to date with the latest trends, ideas, news and information about our services. You will need to enter your name and email address for this.

As soon as you have registered for the newsletter, we will send you an e-mail in which we ask you to confirm your e-mail address and your consent to sending it again by clicking on the confirmation button (double-opt- in). The data processing takes place on the basis of the legal provisions of §96 Paragraph 3 TKG and Article 6 Paragraph 1 lit. a (your consent) of the GDPR.

You can cancel the delivery of this newsletter at any time. To do this, send an email to We will also offer you a corresponding option to unsubscribe from the newsletter directly in the newsletters.

We work together with Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, to send our newsletters. We have concluded a corresponding data processing agreement with Sendinblue. Here the privacy policy

10. Data security

Data protection and children

Our service is not aimed at people under the age of 14 (“children”). We do not knowingly or intentionally collect personally identifiable information from children under the age of 14. If you are a parent or guardian and you know that your child has provided us with personal information, please contact us. If we are aware that we have collected personal information from children under the age of 14 without the consent of their legal representatives, we will take steps to remove this information from our servers.

Technical and organizational measures for data security

The security of your personal information is very important to us, but please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we endeavor to protect your personal information using all commercially reasonable means, we cannot absolutely guarantee its absolute security.

We take these technical and organizational measures for the security of your personal data:

  • Different passwords for all software tools
  • Virus protection for all IT hardware used
  • SSL encryption for secure data transmission
  • Firewall for our internal company network
  • Regular training on data security and protection for all employees
  • Regular updates of all software components
  • Regular data backups to ensure availability
  • Regular risk analyzes for the corresponding IT systems

11. Your rights are important to us

You can contact us at any time if you have any questions about our data protection precautions or if you would like your profile and all data stored about you to be deleted or corrected. You also have the right to free information about your stored data as well as the right to restriction, data transfer of your data and to revocation or objection at any time. If a third party has registered with us with your e-mail address, we ask you to notify us accordingly and, if you wish, we will delete your profile immediately.

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can inform the supervisory authority of this in the form of a complaint. In Austria this is the Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, phone: +43 1 52 152-0, email:

In the course of the further development of our services and the implementation of new technologies, Karma Marketing reserves the right to update this data protection declaration on an ongoing basis. We therefore recommend that you call up the data protection declaration from time to time and read it through.

If you have any questions about data protection, please do not hesitate to contact us. Just send us an email to:

Data protection is important to us!